Confidential Resource points to an article in the Globe and Mail that does a good job of explaining that CI isn't just for the big boys. My favorite part of the article is something I'm thinking about having inscribed on my door just to remind me on a daily basis (emphasis is mine):
Many answers can be found online or in other public sources; the trick lies in locating and interpreting them. Permit or zoning applications may have been filed with city hall, hints dropped on discussion boards.
But it is primary research that is most powerful: asking questions of suppliers and clients or becoming a "mystery shopper" to see what it's like to be your rival's customer. And experts agree that the most valuable CI resource are your own employees. "Eighty per cent of what you need to know about the competition already resides within the four walls of your organization," Mr. Gibson says.
