Roundtable Discussion on CI in the Legal Profession

Write-up of a facilitated discussion on competitive intelligence for law firms.  Participants include:

Mark Beese (MB) is the “marketing guy” for Holland & Hart, a 375-lawyer firm with offices throughout the Rocky Mountain West. He serves on the Board of Directors of the Legal Marketing Association and is a frequent speaker on law firm marketing and leadership topics. He blogs at LeadershipForLawyers.typepad.com.

 

David Bowerman (DB) is Director of Client Development at K&L Gates, a 1,400-
lawyer firm with 22 offices on three continents. He was also the catalyst behind ediscoveryLaw.com, a blog on legal issues and news relating to electronic discovery.

 

Cynthia Cheng Correia (CCC) is a noted competitive intelligence trainer, consultant and speaker. She is principal of Knowledge inForm, a CI training and consulting firm; the editor of Intelligence Insights; and the founder and designer of the Competitive Intelligence Certificates (CIC) Program for Click University.

 

Ann Lee Gibson, PhD (ALG) is the principal of Ann Lee Gibson Consulting and advises law firms on projects and issues surrounding new business development and competitive intelligence.

 

Mark T. Greene, PhD (MG) is Chief Marketing Officer at Nixon Peabody LLP. He spent more than 20 years as a consultant to corporations and professional services firms and is a frequent speaker and author on market research, competitive intelligence and branding.

 

Sabrina I. Pacifici (SP) is a law library director; the founder, editor and publisher of LLRX.com, the free, monthly legal-tech webzine; and author of beSpacific.com, a research blog focused on current law and technology issues.

 

Meredith Williams (MW) is a staff attorney and Director of Knowledge Management with the law firm Baker Donelson Bearman Caldwell & Berkowitz. She is a well-known speaker on knowledge management and other technology- related issues within the legal industry.